To make sure to follow us to learn tips, tricks, and strategies to grow your business and fuel your brand. So email marketing, super important, every brand should be investing in some sort of email marketing. But what does that mean, and what are some tips for best practices that you can follow to drive the most success? Well, I’m going to jump into that right now.
Tip # 1: Build a Targeted Lists.
Don’t ever shotgun email out just a broad list. You want to have very targeted email lists of people that have opted in that want your content. It’s so important to have that because if you don’t, you’re going to have a high unsubscribe rate and a high spam rate, and you’re going to run into problems if you start to see that.
So you’re going to want to make sure you have a very targeted list that you’re actually communicating with via email and that you’re delivering to them content that they’re interested in seeing and that they want to see. If you do that, you’re going to have a low subscribe rate and a low spam rate, and that’s going to really increase the efficiency of your email campaign overall.
Tip # 2: Automate.
Really think about your drip campaigns in advance. Who are you going to send to, and what are you going to send?
So in other words, the type of content you send to potential customers or leads is going to be different than the type of content you send to your actual customers. And then also, think about just things like general campaigns. What are you going to send on the holidays? Maybe you’re going to send things on their birthdays. What are the promotions you’re going to run for the year? You can think about all this stuff in advance, lay in that content strategy and that email strategy ahead of time so that it’s there and it’s automated.
I’ve found that if you just wait to send at the moment, you generally don’t send, and you also kinda hurry through it and you don’t send the best content. If you really think through the type of content people want to see, you can build out that inventory and that drip campaign in advance, so it’s all automated and ready to go.
Tip # 3: Add Personalization.
Email software has ways of basically dynamically inserting names and other information into the emails. This adds a level of personalization. So you’re going to want to do that with your emails ’cause it’s going to do things like increase your opening rate, increase your click-through rate, and just increase your results overall.
Even just by inserting somebody’s name, it’s going to make it more personalized to make them feel more comfortable with the content. You can do that with most email software and also if you connect it to a CRM, it’s even more powerful and it gives you more information that you can implement to the design to make it more personal for each user.
Tip # 4: Design For Mobile
make sure that your emails look good and load well in mobile because most people are checkin’ their email on their phones now not necessarily their computer so you want to have an email that looks good on the small screen, also make sure your main message is above the fold so on your phone, that’s not a lot of real estates, you’re going to want to make sure you have your main call to action, main selling points above the fold.
Tip # 5 Have a Catchy Subject Line
The subject line is all somebody’s going to see initially, they don’t see the contents of your email, they just see the subject in their email box.
So you’re going to want to make sure that’s catchy and enticing for the user to click on, put yourself in their shoes, what would you want to see, what would compel you to open that email and make sure that’s your subject line, also studies show if you insert their first name in that subject dynamically, it’s going to increase your opening ratio significantly.
Tip # 6 Think about What Days and Times you Want to Send Your Content.
Studies show that Tuesday, Wednesday and Thursday, around lunchtime, 10 a.m. to 2 p.m. area, that window on those days has the highest opening rate. That may not make sense for your brand depending on the type of content you’re sending out and what your promotions look like but that’s a step that may fit for you so think about it, just really what you want to do is think about what time your customers are most likely going to see those emails and open those emails, make sure to schedule your sends to be in line with that.
Tip # 7 make sure you have your address in the footer and an unsubscribe link
This fits in line with email marketing rules and regulations if you don’t have those things, you could get yourself in trouble so just make sure that you do.
Tip # 8 Test before you send
You can always do a test, send it to yourself, send it to your business partner, whoever, have them check it, click the links in the email, read it, proofread it, make sure it looks good before you send it to everybody ’cause when you send it to everybody, there’s no going back.
Tip # 9 Study your results and analyze your data
Look at the opening rates on emails, past emails, how could you have improved all those things, look at the times that you sent it and engagement, all email marketing software has metrics that they provide on every campaign so you can really track your results and see the effectiveness of it, make sure you look at that and then optimize and use that data for future campaigns to make them even better.